You have a passion and a purpose.
You want to change the world and make a difference.
You want to do ‘good business’ and start something that will have a positive impact on people and planet, AND turn a profit too.

You have a big vision of the change you want to create, but you struggle to find the clarity and the confidence to make it a reality.

I help ethical and environmental entrepreneurs get really clear about the business they want to create, the impact they want to have, and the life they want to lead.
I will personally challenge and empower you to go out and “be the change you want to see”.

You don’t have to choose between making a difference, and making a living.
Really Good Business means you can have a positive impact on the planet, and your community, at the same time as generating the income you need to live the life you have always dreamed of.

At the age of 15, I had a dream. I wanted to be a vet, and I spent the next 20 chasing that dream. After qualifying and working as a vet for over 10 years, I realised that that  nagging feeling that there should be ‘something more’ wasn’t going to go away. I made a bold move and finally admitted to myself that the dream I’d had at 15, wasn’t giving me the life I wanted now. I made a change.
Now I spend my time coaching purpose driven business owners and start-ups who want to make a change too.
I can help you to get clarity around your vision, your purpose and exactly how you will get there. Together we can unlock your potential and you can start to live the life you dream of and to genuinely be the change you want to see in the world.
You have a dream. You have an idea. You know you want to make good stuff happen. But you’re just not sure how you can make it pay.
It doesn’t feel right to be profiting from your passion, or from creating the kind of stuff that they world, and your community, need right now.
Above all else it feels scary. It feels safer to stick with the status quo, and to stay small.
I get that. I feel scared too.
But I know that the best way, maybe the only way, to overcome fear and to truly achieve our dreams, is to take action despite the fear.

If you have had enough of playing small, of worrying you will fall. If you are ready to step up, and step into this bright new world. To make good stuff happen and to find ways to make a profit from your purpose, then I can help you.

Book a discovery call now.


“Jen is a natural coach.
Her questions were insightful, thought-provoking and helped me to think through and define my most important goals.
Her natural empathy made the coaching experience a really pleasant one. At the same time, she was able to nudge me forward and hold me to account.”
– Katherine Baldwin, Authenticity Coach and Social Entrepreneur –

“Jen helped me get over a time when I was so overwhelmed I couldn’t actually do anything.
She very patiently helped me break down what I needed to do into manageable chunks and things started happening.
Jen guided me towards making my own solutions to multiple confusing problems and I’m now half way through writing a book!
– Lisa Cole, author, decluttering expert and blogger –