In this episode, I share why I think it’s so important for ethical business owners and social entrepreneurs, or for anyone making good stuff happen, that we all get really clear on the “Why’s” behind what we do.
And I also share a technique that you guys can easily use to help you to drill down, and get really clear about your Why.

Here’s what you’ll learn:

  • Why I think your Why is the fundamental basis of your business or enterprise
  • How to stay motivated when it all feels a bit rubbish and everything feels hard
  • Why being an annoying toddler isn’t always a bad thing
  • Some of my whys behind why I do what I do

Useful links:

Simon Sinek’s TED talk

Simon Sinek’s book, Start with Why

My blog post about Why We Need to Start with Why