Hey there!
I’m Jen, an ethical business coach, inspiring change makers and purpose-driven entrepreneurs to create positive impact and a better world.


I trained and worked as a vet for 10 years, before realising that that nagging feeling that there should be ‘something more’ wasn’t going to go away. I made a bold move and finally admitted to myself that the dream I’d had at 15, wasn’t giving me the life I wanted now. I made a change.
Now I spend my time coaching business owners and start-ups who want to make a change too, unlocking their potential and enabling them to live the lives they dream of and to genuinely be the change they want to see in the world.
I fit my business in around my family, and can often be found wrangling small children, treading on Lego, and escaping for a run as often as possible.


1. Making a difference
Everything we do makes a difference. It has an impact. That impact can be negative or positive, and it is up to us to decide what difference we want to make.

2. Knowing what we stand for
As individuals and as businesses, we have to know what we stand for. What we want our lives and our businesses to be for. The impact we want to have, the changes we want to make.

3. Thoughtful choices can change the world
The choices we make every day, the actions we take, can change the world. We need to allow ourselves that little bit of extra time and space to make the decisions that are right for us, the people around us, and the planet.

4. The unlimited potential that exists within all of us
Each of us has an infinite capacity to do whatever we want, to achieve great things, and to create change.

5. Taking action
Moving forwards on the things that matter to us is the only way to create change. Make a start, take that first baby step. Aim for progress not perfection, and keep moving forwards.

6. Community
Our communities, both online and off, lift us up. They support us, console us, encourage us, and they are there for us when we fall. Find your tribe, create your tribe. Together we are stronger.


– I help purpose-driven entrepreneurs to get clear on their ‘Why’, their mission and their values
So that you can effectively communicate your passion to the world

– I help purpose-driven entrepreneurs unlock their potential
So you can share your unique skills, talents and purpose with the world

– I help purpose-driven entrepreneurs create a road-map
To get you from where you are now to where you want to be, and working with you as you negotiate all the twists and turns along the way

– I help purpose-driven entrepreneurs move past the roadblocks
So that you can overcome your fears, develop your confidence, shift your mindset and keep moving forwards

– I help purpose-driven entrepreneurs create sustainable businesses
By helping you to find the tools you need for sustainable growth, staying true to your values, and accounting for people and planet, not just profit.


For a long time, I didn’t really believe that I could make change happen. That one person could could have an impact on the things they cared about.
And it took me far too long to realise that I could make a difference. And that if I can make a difference, then every one else can to.
Here’s my story.
I’m a ‘retired vet’ – I graduated in 2004 and worked as a small animal vet for 10 years. And I struggled. I hated my job. This job, this career that I had worked so hard for. This dream that I had set my heart on when I was 15 years old. The reality was a long way from the dream. It was stressful, I was working long hours, I would feel sick driving into work, and I was battling depression, low self-esteem and the aftermath of an eating disorder that had taken over my life as a student.
I knew I wanted something different, something else. I didn’t want to be feeling the way I was. I wanted a job and a career that I loved, but I had no idea what that might look like. My whole life, my education, my work experiences had been geared up to this job, this amazing dream. That in reality was a nightmare.
I made a decision. A thoughtful one. A scary one. And I made a change.
I walked away. I walked away from 20 years of my life, from a job and a career that many people would love.
I didn’t know what I wanted, but I knew I didn’t want the stress, the unhappiness, the crumbling mental health that I had.

The second big change came when I decided it would be ‘fun’ to try and spend a year buying nothing new, and to drag the rest of the family along for the ride.
I started a blog called My Make Do and Mend Year, which documented our year as we changed the way we shopped, and that year, that blog, changed my life for a second time.
It changed not only how we shopped, but it changed how I saw my place in the world.
Previously I was someone who cared about the planet (I did my recycling…) and about the injustices that I saw, but I didn’t really feel like I, as just one person, could really have an impact.
That year buying nothing new changed all of that.
I realised that actually, I as just one person have a phenomenal capacity to create change.
We all do.
We all make decisions every day about what we buy, and who we give our money to, yet we often do it almost unconsciously, unthoughtfully.
The decisions that we make, the actions that we take, each and every day have the power to change the world.
They might seem tiny and inconsequential in the grand scheme of things, but they really do matter. They create ripples. Ripples that spread, and that take positivity and joy and the potential for a better world with them.

Imagine a world where business is about more than just profit, it’s about people and planet too. Where business can be a force for good, can create meaningful change and have a positive impact, creating a better, fairer, happier world.
We can all make change. We can all stand up for what we believe in, and use our businesses as a force for good. We can all build truly sustainable businesses.
And I’m here to help you do just that.