Good Business

Start with Why

Simon Sinek gave a brilliant TED talk in 2013 entitled “How Great Leaders Inspire Action” and according to him, it all comes down to Why. The theory, is that Why is at the centre of everything we do, and that it informs our How and our What, but that most businesses start with the What […]

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What does it mean to be an ethical business?

I posted yesterday about the difference between an ‘ethical business’ and a ‘normal’ one, and it generated quite a debate on my Facebook page around what ethical actually means, especially in terms of a business. I did a spot of googling and apparently the word ethical comes from the Greek ethos meaning “moral character” and describes a […]

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