When you’re running a business, and quite possibly a business of one, there is always a to-do list as long as your arm (and beyond).
Social media, e-mails, newsletters, marketing, accounts, not to mention actually creating and selling our products and services, can leave us with precious little time to think about where we are heading, and what we want to achieve.
It can be hard to find the time to lift our heads up from the daily treadmill and take a breath, and start to think strategically about what we want and how we are going to get there. We get so busy working ‘in’ our businesses, we have no time to work ‘on’ them.
But this is actually the really important stuff, this is the stuff that will help us to grow, and to achieve the positive impact we want to have on the world.

Personally, I find it quite easy to daydream, in the shower or out for a run, and have a whole heap of half-formed ideas for projects on my “when I have time” list, so when I start to think about goals and attempt to focus it can be really hard to pick just one.


But picking just ONE big hairy goal to focus on for a short burst of time (say 30 days) is a really effective strategy for moving things forwards.
We get to see real, tangible progress on one area, and this motivates us to start taking action on other areas too.
And if we go ‘hard and fast’ for a sprint, focussing one just one thing, we can make sacrifices with our time and resources, knowing that it’s only for a defined period of time, and not forever.

So how do we decide which one to focus on?
I can’t tell you that because we will all have different priorities, and different motivations, but here are some questions to get you thinking…

  • Which one is most achievable to get done, finished, ticked off, in 30 minutes day, 30 days in a row?
  • Which will have the biggest impact on you or your business?
  • Which will have the biggest impact on your customers or clients, or the causes that you support?
  • Which will generate the most income?
  • Which one will give you the most satisfaction?
  • Which one do you HAVE to do because of an external deadline? (I’m looking at you tax return and finance stuff)
  • Which one would be the most fun to do?
  • Which one scares you (the most)?
  • Which one has been on your to-do list the longest?
  • Which one would you pick if you knew you couldn’t fail?
  • Which one would you love some support with?

Asking these kinds of questions can provide some clarity over what else we want to achieve through this goal – do we want the simple (and definitely not to be under-rated) satisfaction of achieving something we’ve been wanting to for oh so long? Do we want or need to generate some extra cash? Do we want to get creative and have fun and see where it takes us?

How do you want to feel at the end of your ‘sprint’? And which of your goals will allow you to feel that way the most?

So hit me up.
What’s your ONE thing?
What are you going to commit to, for 30 minutes, 30 days in a row?

PS. If you want some support and accountability for a 30 day sprint in September, Making Good in 30 might be just the thing for you!