A clear vision of of where you are heading is crucial to the success of any business or enterprise.
Without a clear vision, it can be easy to drift, lose focus, and to take on work that doesn’t move us towards the future that we want. It’s like getting into the car and setting the sat nav for “London”, rather than putting in the postcode of the place we are trying to get to. Yes, we might get to London, but it might look very different from the place we wanted to arrive at!

Having a clear vision of where we want to get to, what our businesses, our lifestyles, our dreams actually look and feel like, gives us real clarity over the direction we are heading in. And once we have that clarity, it is a really powerful tool that enables us to shape our businesses, to ensure that they fit that vision.
It beings everything into focus and it gives the brain something tangible to start working on. When it’s all a bit fuzzy around the edges, and we’re a bit unsure about what the Big Vision actually is, it’s hard for our subconscious brain to get on board and start doing some of the hard work for us.
Once we have really nailed down our vision of where we want to be in a years time, or 3 years time, or even the dreaded ‘5 year goal’, and we’ve bought it to life and made it real, we can then really set to work turning those dreams into reality.


Getting others on board and along for the ride is another great reason for getting really clear about where we are headed.
If we go back to the analogy of our journey to “London”, just think how much easier it is to persuade friends or family to come with you on your journey if you can tell them exactly where you are going. If you can say “the Tower of London” or better still “that lovely little restaurant in Covent Garden, you know, the one with the beautiful flowers on the tables, and the pasta to die for”.
The clearer you can be about your vision for the future, the easier it will be to communicate it to others, whether they are business partners (hopefully you will work together to create a shared vision, but knowing what you each want is a great starting point!), employees, volunteers, or potential customers. If you know what you are working towards, you can easily convey your excitement and your enthusiasm, create a common goal, and bring others along for the ride.

Having clarity over the end goal also allows us to plan our journey.
We can work out the exact steps we need to take that will lead us to our vision.
Knowing the ultimate destination can also help us to break down our journey into manageable chunks. If our Big Vision excites us, but also overwhelms us, we can keep it in mind as we break it down into smaller goals, and then break them down into monthly, weekly, and daily goals, that are all leading us, one step at a time towards our vision.


AND it makes it so much easier to stay on track. If we know where we are headed, then every day we can ask ourselves: “Will this action, this step in the journey, take me nearer to my destination, or will it lead me off on a detour?”
Detours are sometimes necessary, when we bumps in the road, and that’s ok, because we know where we are ultimately headed, and we know that we can back on track and heading in the right direction once the bumps have been smoothed out.

Knowing where we heading is vital when it comes to measuring our progress. If we have no clear idea of the end destination, we have no way of knowing if we are halfway there, or barely even started. If we know what the Big Vision is, and we have broken it down into manageable steps, we can also start to put some timeframes to these steps. And then we know if we need to adjust our speed to arrive at our destination on time, or if we need to make adjustments to our timescales because of the inevitable twists and turns in the road that we weren’t quite expecting.

Stay tuned for my next post, where I’ll give you some top tips and tools to help you really nail down your vision!

What’s your vision? Where do you want to get to? What impact do you want to have on the world, and how are you going to achieve it?
Do share below, or come over to the #MakingGood Facebook community and join in the conversation!